HOW PEOPLE CHANGE THEIR MINDS?
"What I need to find out, from someone like Malcolm Gladwell, is how do people change their minds? What is the process by which a person changes their mind about a deeply held belief? What’s the thing that clicks over for them? I have no idea. Clearly people do change their mind about things, but how does that work? Is it gradual, sudden? Is it through a peer? What’s the source of the information? I’d love to know how that works. You might be talking about ideas that people from either side might find a little odd or dangerous. I could figure this out! I’d love to know the mechanism by which people decide they now think differently about an issue. We’ve got to figure that out first...
You have to determine what people will listen to, who they’ll listen to. What resonates with them? What kind of information resonates with them?" "What I need to find out, from someone like Malcolm Gladwell, is how do people change their minds? What is the process by which a person changes their mind about a deeply held belief? What’s the thing that clicks over for them? I have no idea. Clearly people do change their mind about things, but how does that work? Is it gradual, sudden? Is it through a peer? What’s the source of the information? I’d love to know how that works. You might be talking about ideas that people from either side might find a little odd or dangerous. I could figure this out! I’d love to know the mechanism by which people decide they now think differently about an issue. We’ve got to figure that out first...
- Steven Soderbergh
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